Cookie Policy - Pixel Root Store

Effective Date: October 2025
Last Updated: October 2025

1. Introduction

Welcome to Pixel Root Store (“we”, “us”, “our”).
This Cookie Policy explains how we use cookies and similar tracking technologies on our website https://www.pixelroot.store (“Website”) and how you can control their use.

This policy should be read in conjunction with our Privacy Policy and Terms & Conditions.

By continuing to use our website, you agree that we can place cookies on your device as described in this policy. You may withdraw your consent or modify cookie settings at any time.

2. What Are Cookies?

Cookies are small text files that websites place on your device (computer, tablet, or mobile) when you visit them. They are used to store information about your visit, such as:

Preferences and settings (e.g., language, location)
Login information (if applicable)
Shopping cart contents
Analytics and marketing performance data

Cookies allow websites to function properly, enhance user experience, and provide personalized content and advertising.

3. Why We Use Cookies

Pixel Root Store uses cookies for several purposes, including:

Essential Functionality:
To enable core website functions like navigation, checkout, and account management.
Performance and Analytics:
To analyze how visitors use our site and improve usability and content.
Advertising and Marketing:
To show relevant ads and measure their effectiveness using services like Google Ads and Facebook Pixel.
Personalization:
To remember your preferences and provide tailored experiences.
Security:
To protect the website from fraudulent activity and maintain user session integrity.

4. Types of Cookies We Use

We categorize cookies based on their functionality and purpose.

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. Without them, certain parts of our website will not work properly.
Examples include:

Session cookies for login management
Cookies required for payment checkout and cart functions

Examples:

PHPSESSID – Maintains user session
woocommerce_cart_hash – Tracks items in your shopping cart
__cfduid – Used by Cloudflare for security

These cookies do not store personal information and cannot be disabled via the cookie consent tool (but can be blocked via your browser).

4.2 Performance & Analytics Cookies

These cookies collect information about how users interact with our website, such as pages visited, time spent, and links clicked.
They help us improve the functionality and user experience.

We use Google Analytics, Microsoft Clarity, and other tools for tracking.

Examples:

_ga, _gid – Used by Google Analytics to track visits and interactions
_gat – Limits the number of requests to Google Analytics

All data collected is anonymized and not linked to personally identifiable information.

4.3 Functional Cookies

These cookies allow us to remember your preferences and choices, such as:

Saved language or region
User login preferences
Form autofill data

Examples:

wp-settings-* – WordPress user settings
pll_language – Saves language preference

4.4 Targeting & Advertising Cookies

We use these cookies to show relevant advertisements to you on third-party websites, based on your browsing activity on our site.

These cookies are set by third-party platforms like Google Ads, Facebook Pixel, and LinkedIn Insights Tag.
They help us measure ad performance and deliver interest-based ads.

Examples:

IDE – Used by Google DoubleClick to show personalized ads
_fbp – Facebook pixel tracking for advertising
fr – Facebook cookie to deliver targeted marketing

You can opt out of personalized ads anytime through Google’s Ads Settings or the Digital Advertising Alliance (DAA).

4.5 Third-Party Cookies

Some cookies are set by external services integrated into our website, such as:

Embedded YouTube or Vimeo videos
Live chat widgets
Social media sharing buttons

These third-party cookies are subject to their respective privacy policies.
We have no control over these cookies once they are set.

5. Cookies Used by Google Services

As part of our marketing and analytics activities, we use several Google services, including:

Google Analytics – To understand user behavior.
Google Ads – To run and track paid campaigns.
Google Tag Manager – To manage website tags efficiently.

Google may use the collected information to contextualize and personalize ads within its network.
To learn how Google uses data from cookies, visit:
🔗 https://policies.google.com/technologies/partner-sites

If you do not wish Google Analytics to collect your data, you can install the Google Analytics Opt-Out Browser Add-on from:
🔗 https://tools.google.com/dlpage/gaoptout

6. Managing Cookies

You have full control over how cookies are used on our website. You can:

Accept all cookies to enjoy a personalized experience
Reject non-essential cookies and continue with limited functionality
Manage specific cookie categories via the cookie consent banner or your browser settings

6.1 Browser Settings

You can delete or block cookies through your browser settings.
Below are links to instructions for popular browsers:

Google Chrome
Mozilla Firefox
Microsoft Edge
Safari

Note: Disabling cookies may affect certain features and limit your experience on our site.

7. Consent for Cookies

When you first visit our website, a cookie consent banner will appear at the bottom of the page.
You will have the choice to:

Accept all cookies
Reject non-essential cookies
Customize preferences

By clicking “Accept,” you consent to the use of all cookies as described in this policy.

If you do not provide consent, only essential cookies necessary for website functionality will be activated.

8. How Long We Keep Cookies

Cookies are stored for different periods depending on their type:

Session Cookies: Deleted automatically when you close your browser.
Persistent Cookies: Remain on your device for a set period (typically 1 day to 2 years) unless manually deleted.

We review our cookie list periodically to ensure accuracy and remove expired or unnecessary cookies.

9. Third-Party Tracking Technologies

We may integrate external technologies that also use cookies or similar identifiers to track behavior. Examples include:

Facebook Pixel (Meta Platforms Inc.)
LinkedIn Insight Tag
Hotjar / Clarity (behavior analytics tools)

These third-party platforms collect data to:

Measure ad effectiveness
Create anonymous audience insights
Optimize user experience

We do not have access to or control over these third-party cookies.
You should review the respective privacy and cookie policies of these providers.

10. Legal Basis for Using Cookies (GDPR Compliance)

Under UK GDPR and the ePrivacy Directive, we must have a lawful basis for processing data collected through cookies.

Our lawful bases are:

Consent: For analytics, marketing, and personalization cookies.
Legitimate Interest: For essential cookies needed for website operation.

You may withdraw consent at any time by adjusting your cookie settings or contacting us directly.

11. Updates to This Cookie Policy

We may revise this Cookie Policy periodically to reflect changes in technology, regulation, or our business operations.
The updated version will be posted on this page with a new “Last Updated” date.

We recommend checking this page regularly to stay informed about our cookie practices.

12. Contact Us

If you have any questions or concerns about our use of cookies or tracking technologies, please contact us:

Pixel Root Store
📍 Bhiwadi (Alwar), Rajasthan, India
📧 support@pixelroot.store
📞 +44 7446 993400
🌐 https://www.pixelroot.store

13. Compliance Statement

This Cookie Policy complies with:
✅ UK GDPR (Data Protection Act 2018)
✅ EU ePrivacy Directive (2002/58/EC)
✅ Indian IT Act, 2000
✅ Google AdSense & Ads cookie usage policy

14. Summary

In short:

We use cookies to make your experience smoother, safer, and more relevant.
You can control cookies anytime.
We never sell or misuse your personal data.

Thank you for trusting Pixel Root Store.